Auto-Star Announces Integration with SES-imagotag for its VUSION IoT Platform and Electronic Shelf Labels

Auto-Star Compusystems Inc., a pioneering provider of innovative Point of Sale (POS) software solutions, is delighted to announce a strategic collaboration with SES-imagotag, a leading global provider of digital solutions for physical commerce. This integration marks a remarkable step forward in the world of retail technology, giving retailers and their end consumers a more integrated and efficient hybrid retail experience.

“We are thrilled to announce our integration with SES-imagotag. By combining the power of our advanced POS software with their innovative Vusion ESL, we are revolutionizing the way retailers manage their pricing and product information. This integration empowers retailers to deliver accurate and compelling in-store shopping experiences, driving business growth and customer satisfaction.”, said Robert Symmonds, President and CEO of Auto-Star.

The integration of Auto-Star’s robust Star-Plus POS software with SES-imagotag’s state-of-the-art Electronic Shelf Labels, provides retailers with a powerful solution that streamlines pricing and product information management. Through real-time synchronization of pricing updates, promotions offers, and product details, retailers can guarantee pricing accuracy, maximize operational efficiency, and provide customers with a superior shipping experience.

With this integration, retailers can expect the following benefits:

  1. Efficient Pricing Updates: Retailers can effortlessly and automatically update prices across all ESLs in their store network directly from the Star-Plus POS software. By automating price changes, human errors are reduced, and labor hours are saved, thus allowing staff to focus more on creating a customer-centric store.
  2. Real-Time Promotional Management: Star-Plus users can seamlessly manage promotional campaigns, discounts, and special offers directly within the POS software. The integration ensures that promotional pricing is instantly reflected on ESLs, allowing retailers to run effective marketing campaigns with ease.
  3. Accurate Product Information: By integrating with SES-imagotag Inc’s Vusion ESL, Star-Plus ensures that product information, such as descriptions, ingredients, and nutritional details, remains consistent across all ESLs. This promotes accurate and up-to-date product information, enhancing the customer shopping experience.
  4. Enhanced Customer Engagement: The synchronized data between Star-Plus POS software and SES-imagotag’s Vusion ESLs enables retailers to display dynamic pricing, exclusive offers, and detailed product information directly on the shelf. This interactive experience captivates customers, drives sales, and fosters brand loyalty.

“Our collaboration with Auto-Star represents a major leap forward for retailers who are looking to use the latest industry advancements to create an enhanced customer experience. SES-imagotag’s digital solutions for physical commerce is a testament to our commitment to empower retailers with real-time, seamless, and efficient pricing updates” said Philippee Bottine, CEO North America, at SES-imagotag. “This collaboration offers retailers a robust solution for pricing management, promotional offers, and product information that is sure to revolutionize the retail industry”.

About Auto-Star Compusystems Inc

Auto-Star Compusystems Inc, a software company that develops point of sale software for pharmacy, grocery, and health and natural products retailers across Canada, the United States and the Caribbean. Auto-Star provides unique retail POS solutions that feature easy-to-use interfaces with advanced features including customer loyalty, inventory control, payments, reporting, ecommerce and mobile delivery. With 40+ years of experience, our experts understand the inner workings of your industry and are always striving to update our software to keep you ahead of the game.

About SES-imagotag and the VUSION Retail IoT platform

SES-imagotag is a world leader in smart digital labels and IoT solutions for physical retail, serving over 350 large retailer groups around the world in Europe, Asia, and North America.

SES-imagotag has developed the VUSION Retail IOT technology platform to help retailers transform their physical stores into high value digital assets, more automated, data-driven, and connected in real-time to suppliers and consumers. VUSION improves the agility, precision, and accuracy of prices, whilst ensuring the omnichannel synchronization of prices, product information and marketing campaigns. The platform developed by SES-imagotag also optimizes in-store order preparation and restocking.

VUSION improves employee satisfaction by freeing up time from cumbersome low value-added tasks and allowing them to focus on customer service and merchandising tasks. VUSION connects shelves to the Cloud, providing real-time accurate information on product availability and location, allowing for reduced inventory, out-of-stock, and waste, as well as improved on-shelf availability and merchandising compliance. VUSION empowers consumers with better product, nutritional and traceability information at the shelf and enables a frictionless in-store shopping experience with features such as product search, pathfinding and cashier-less scan & pay features.


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